VICTORIA – The B.C. government has revamped its tourism marketing strategy to focus on areas of strength, with a more modest growth target than than the one set before the 2010 Olympics.
Premier Christy Clark announced a new five-year strategy at a tourism industry conference in Victoria Tuesday. Its goal is to increase B.C. tourism revenues five per cent each year until 2015, rather than doubling tourism by that time as was ambitiously projected before the Olympics.
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