Vancouver FC is thinking pink this year, thanks to its new “Cherry Blossom Kit.” And hoping to look good while helping make a difference.
The away uniform, inspired by the blossoming of the approximately 40,000 cherry trees found in the Vancouver area, is the brainchild of Stephanie Wood, the Canadian Premier League club’s vice-president of marketing and business development.
A portion of the jersey sales this season will be donated to the Pink Shirt Day campaign, which raises awareness of bullying as well as supporting programs that “foster children’s healthy self-esteem.