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Future of March Madness as we know it will be dictated by money

Pay for play questions are reshaping American college sports
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The PAC-12 logo is displayed on the traction mat used in front of the scorer’s table of the Events Center before the final conference regular-season NCAA college basketball game Sunday, March 3, 2024, in Boulder, Colo. (AP Photo/David Zalubowski)

Tracking the changes upending college sports can be as frenetic as flipping between all the games going down over the first week of March Madness. Ultimately, those changes could impact what America’s favorite basketball tournament looks like in the future — or whether it exists at all.

News about “pay for play” in college sports gushes from a veritable firehose these days.

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