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How to add restraint to your arsenal when hit by the rush of a great deal

Retail analyst talks about the lure of a sale price and how to moderate your response
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Eduek Brooks poses in this April 2023 handout photo. THE CANADIAN PRESS/HO - The Resolution

The drawers were overflowing with skin care products and makeup — three different blushes, many eyeshadows, a dozen different mascaras, foundation and serum samples sitting unused for years.

Still, Eduek Brooks counted on seasonal sales, especially for skin care, to grab the best deals. It was her retail therapy, chasing dopamine hits, she said.

“A lot of [my debt] stemmed from buying things because I thought, ‘Oh, I was getting a good deal,’” Brooks said.

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