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Kiss sells its brand and its music to Swedish firm owned by ABBA founder

Estimated $300M deal will see Kiss entertainment continue with holograms and other ventures
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FILE - Gene Simmons, from left, Tommy Thayer, and Paul Stanley of KISS perform during the final night of the “Kiss Farewell Tour”at Madison Square Garden in New York on Dec. 2, 2023. (Photo by Evan Agostini/Invision/AP, File)

It’s never really the end of the road for Kiss. The hard rock quartet have sold their catalog, brand name and IP to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million, it was announced Thursday.

This isn’t the first time Kiss has partnered with Pophouse, which was co-founded by ABBA’s Björn Ulvaeus. When the band’s current lineup — founders Paul Stanley and Gene Simmons as well as guitarist Tommy Thayer and drummer Eric Singer — took the stage at the final

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