Skip to content

Liberal government turning to influencers to get message to young Canadians

Social media stars were invited to budget lockup last week in bid to reach voters online
web1_20240419160428-6622d41d7cf805ab5fec00a5jpeg
The Liberal government invited seven content creators and influencers to attend the latest federal budget lockup in an effort to connect with younger Canadians, a demographic increasingly consuming information through social media. Finance Minister Chrystia Freeland takes part in a TV interview after tabling the budget on Parliament Hill in Ottawa, on Tuesday, April 16, 2024. THE CANADIAN PRESS/Justin Tang

Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch.

They never imagined it would lead them down some of the most powerful political corridors in Canada.

Mathu and Gordon — Steph & Den, as they’re known online — were among several content creators invited to Tuesday’s federal budget lockup, where they got early access to Ottawa’s new spending blueprint.

Support local journalism today

Join thousands of other like-minded readers and sign up below to gain immediate & unlimited access to our news for the next 30 days – plus start receiving our newsletters.

Sign Up with google Sign Up with facebook

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Reset your password

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A link has been emailed to you - check your inbox.



Don't have an account? Click here to sign up