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More Canadians dive into streaming, pushing traditional TV aside

Couch Potato Report predicts half of Canada will be without traditional TV by 2026
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A new report suggests Canadians’ television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions, at a time when the federal regulator considers new rules to help level the playing field across the sector. A television remote control shows buttons to access streaming services Netflix and Amazon Prime, in a photo illustration made in Toronto, Friday, March 22, 2024. THE CANADIAN PRESS/Giordano Ciampini

A new report suggests Canadians’ television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions, at a time when the federal regulator is considering new rules to help level the playing field across the sector.

The annual Couch Potato Report released Monday by Convergence Research says 42 per cent of Canadian households did not have a TV subscription with a traditional provider by the end of last year.

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