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POPHAM: B.C.’s tourism industry a resilient economic driver

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Lana Popham, Minister of Tourism, Arts, Culture and Sport. (THE CANADIAN PRESS/Chad Hipolito)

Tourism Week is a time to reflect on and celebrate one of British Columbia’s most vibrant and essential industries. Tourism is more than just a sector, it’s the heartbeat of our province and communities, and at this very moment, people all over the world are planning to visit our world-class destination.

B.C. is recognized for its stunning landscapes and mountain ranges, the Pacific coastline, vibrant arts and cultural events and attractions, and authentic Indigenous experiences.

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