Two Canadian Tire executives – president Michael Medline and senior vice-president Duncan Fulton – completed the Ice Bucket Challenge on Monday, answering the challenge sent to them by Scotiabank.
But Medline and Fulton didn't just do it in their backyard or in front of their company's headquarters.
Instead, they flew from Toronto up to frigid Frobisher Bay in Nunavut, and took an icy plunge with the help of three Canadian Olympians – Hayley Wickenheiser, Kaillie Humphries, and Charles Hamelin.
(Watch