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VIDEO: Destination BC's new ad campaign promotes province's 'Wild Within'

In a new, 3-minute YouTube video, B.C.'s tourism bureau kicks off its Super, Natural British Columbia campaign...
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Beautiful B.C.


Australia has the world's greatest job. California has celebrities at play and Kim K. In Newfoundland Labrador, you can find yourself.

In British Columbia? It's all about the wild within, according to a new video and promo from Destination BC.

The three-minute trailer (above) showcases B.C. as a "kingdom of abundance" according to the description on Destination's YouTube page:

Where glaciated mountains stand over an unruly Pacific.



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