Black Press has poured itself into the ALS Ice Bucket Challenge, the viral sensation that has, so far, raised over $100 million for research and awareness of the deadly, degenerative disease.
(If you're somehow unfamiliar with the Ice Bucket Challenge, individuals and companies will film a video showing them dumping a bucket of ice-cold water (and often ice) over their head, and they then challenge others (normally three) to do the same, while they make a donation to the ALS Association in the process.)
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